I am Catharina Fischer, nice to meet you!
I am a strategic thinker, speaker and moderator for Realizing Progress, one of the leading consultant networks in Germany.
I am working in digital marketing in the tourism industry for over 15 years. Before I was Head of Social Media at the German National Tourist Board (GNTB) I was in various marketing positions in the tourism industry. At the GNTB I implemented the international Social Media Strategy and created in 2013 one of the first international influencer campaigns which was the starting point for the very successful influencer marketing at GNTB.
Since 2015 I am working for the consulting network Realizing Progress and support destinations and suppliers in Germany, Switzerland and Austria but also abroad in the field of Digital Marketing with focus on holistic digital strategies including content and data but also on influencers, video and social platforms. Furthermore I work on several tourism strategies for cities, regions and states – especially for the post Covid era. Within these strategies sustainability and resilient business models are my core fields of action.
In 2016 I coordinated the industry think tank ‘Change4Destination’ who is dealing with the question of the ‘future of public destination marketing’. Furthermore I am part of the industry initiative #impulse4travel which is an industry think thank who rethinks tourism to find new strategies for a changing world. Apart from that I created the VideoSummit a conference about video in tourism marketing with top videographers and video bloggers from all over the world.
Do you want to shape change in tourism? Do you need assistance with a specific project? Are you looking for a speaker/moderator for your next conference or in-house workshop?
Then just contact me and let’s talk about it. I am sure that I or one of my network partners can provide you the support you need.