Digital developments imply change. Territorial structures, hierarchical organizations and rigid processes can not and will not exist in the competition.
In particular, changes in customer demand and new technologies require to rethink current marketing approaches and business models. In order to make this change positive, a strong vision, courage for openness, know-how and a permanent evaluation of present developments, technologies and market changes are needed. Within the presentation some important developments, technologies as well as market changes from a tourist perspective will be illuminated and presented.
More information about the ZUSEexpo: http://www.zusexpo.de/