How to reach and address Millennials? – Panel at ITB Berlin 2017

Detached from year dates and terms like Generation Serious in Norway, Generation John Paul II in Poland or Generation Y in UK & Australia, Millennials are high-profiled.
But what do Millennials want? What are they interested in? How do they communicate and interact? What is important to consider when planning your marketing for this specific target group?
Instead of digging through statistics within this panel we asked the target group directly and showed various successful campaign examples. A big thank you to my panelists Carina Stöwe @TravelRunPlay and Mike Corey @KickTheGrind.

You can see the video of the whole panel here:

And the presentation of this panel is available on SlideShare: